Mar 24 2012

What are Pingbacks?

Mark Choo Explains the Concept of PingbacksPingbacks are a type of linkback that webmasters use to request notification when other websites have linked to them. It’s primarily used with Web 2.0; in other words, a pingback is a tool that many bloggers and social media marketers use to keep track of who is linking to or referring to their work. In the online world defined by the high-speed travel of information, a pingback is a great way to keep stock of not only what matters but where it matters. Certain blogging software programs have automatic linkback technology that allows webmasters to pingback as soon as content is posted. Furthermore, more advanced content management systems, such as Drupal and Joomla, support pingbacks through various extensions and add-ons. Building a website can be a fickle business. It’s important to know how to use all the tools at a webmasters disposal in order to build an effective website.

The Benefits of Pingbacks

Pingbacks are without a doubt, one of those tools which can help you turn your website from the average source of information to THE source of information which everyone wants to link to! Pingbacks are better than other types of linkbacks, in some ways, due to the following reasons:

• Less prone to spamming
• Notification process is completely technical
• They are supported by numerous blogging platforms
• Great way for webmasters to share links with each other – without having to go through a tedious process.

How Pingbacks Help Your Website

One of the main benefits of using pingbacks comes in a webmasters opportunity to gain many link exchanges from relevant blogs and websites. For example, if a website makes a post about a specific topic and, in that post, links to another website or blog that has also been talking about the same subject, then a pingback will be sent to the website that the webmaster linked to. After the pingback is verified, the older website, if it supports pingbacking software, will automatically link back to the content that had just been posted. This way, webmasters can gain a wide range of links back to their website. Pingbacks are just one effective way to boost the traffic and page ranking of your website. I personally utilize a few more effective tactics which are pretty cost effective, if not free!

Pingbacks: Their Affect on Link Juice

Beside the obvious benefits of gaining more pathways for visitors to find a website or blog, pingbacking can help websites rise in search engine ranking positions. When building a website, pingbacks can help webmasters gain authority more quickly in the eyes of Google which, in terms of receiving traffic and upholding a quality website, is essential. For instance, creating a pingback to an older website, and assuming this website automatically links back, will result in link juice increasing. Ultimately, what this will mean is a rise within the search engine ranking positions. How do pingbacks generate more traffic? When building a website one of the fundamental questions that a new webmaster will always ask is how they can effectively generate sustained traffic to their site. In the crowded online world, it’s sometime hard to become noticed. Pingbacks are a great way to generate more traffic. How? For one, pingbacks are a type of linkback that is less susceptible to spamming. This means that, in the eyes of Google’s algorithm, a link created from a pingback is one of high quality. The more links that are linking back to a website – from pingbacks, for example – the better the website is seen in the eyes of Google. The question is utterly simple – more links from quality website will equal a higher ranking on the search engines and, finally, more traffic.

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